Terry Allen

Travel technology and connected systems

Terry Allen’s technology focus spans the systems that help a travel product move from an idea on a screen to a reservation that can be supported. That includes the connections between availability, product rules, booking information and internal business tools.

At AMG, this work sits within a portfolio that includes VacationOffer.com, VO Travel Club, VO for Business and VO Travel Shops. Each product serves a different audience, while the technology behind it must keep the relevant information connected.

The products behind the technology work

The company’s public products provide context for Terry’s work. VacationOffer.com presents consumer travel offers, while VO for Business provides booking and fulfillment tools for businesses and travel professionals. The interfaces serve different customers, but both depend on availability, clear product rules and reservation information.

VO Travel Club adds membership access, benefits and account tools to that picture. The underlying work extends beyond the initial booking: a team may need to locate a reservation, check its status or provide the traveler with the next step.

These are practical software problems. A submitted request needs to remain distinct from a confirmed reservation, and customer-facing information needs to agree with the information staff use to provide support. AMG’s guides explain those distinctions for travelers and business teams.

Areas of focus

• Reservation software: connecting the steps between searching for a travel product, requesting a booking and returning confirmation information.
• Business automation: supporting the recurring work that happens around a reservation, a customer account or a membership.
• Connected tools: bringing internal systems and partner services into a workflow that staff can use.

Building at Allen Marketing Group

AMG’s Cedar City office is the base for its software and internal systems work. The company has operated for more than a decade and has evolved from its marketing roots into travel technology and related operations.

Terry leads the technology side of the business alongside Ryan Allen, who leads sales. Their complementary roles bring the software and customer-facing sides of the company into the same conversation.

Explore AMG’s technology overview and its guide to what happens after a travel booking for an introduction to the work.