AMG Marketing Blog

Evolution of the Advertising Industry

The advertising industry has always been a key part of how consumer's get information about products and how their buying behavior has changed. Think about if you wanted a soda and walked into a store to find a can of Coke sitting next to a can of soda you had never seen or heard of before. It could be exactly the same product, but because it is packaged in a way that hasn't been advertised to you, you might feel distrustful of it. That's why advertising has played such a powerful role in sales over the years... Read More

The Benefits of Taking Care of Your Employees

Keeping your employees happy is not only good for them and their well-being - it's also great for your company. Unhappy employees can reflect poorly on company culture and management, which can affect your customers' perception of your brand. It can also be costly to replace employees because you have to train new workers and you lose the time and training you've invested in your current ones. For these reasons, you should always be striving to reach higher retention rates for your company. Here are just a few of the benefits of keeping your employees happy... Read More

Are Your Technology Capabilities Up to Speed?

In order to stay competitive in the modern business landscape, all companies need to periodically check in and make sure that their capabilities are up to speed. With business technology changing at such a rapid pace, it's easy for an organization to fall behind and lose their competitive edge. It's important to stay on top of new technologies to make sure your company is operating as efficiently and productively as it can. Here are some of the benefits of staying up to date with technology... Read More

Why a Good Work Environment Ultimately Impacts Customer Satisfaction

A work environment can have a significant impact on many aspects of your business. After all, employees spend a large portion of their days at the office so it makes sense that it would affect their general well-being. And a happy employee means happy customers. Jessica Pryce-Jones notes in her book, "Happiness at Work: Maximizing Your Psychological Capital for Success," that we spend more than a decade of our lives - 90,000 hours - at work... Read More

Why Businesses Must Be Willing To Adapt

Even the most successful businesses run the risk of getting too set in their own ways. Innovators like Apple, Google, Tesla and others didn't achieve their level of success by continuing to do things the same way that they always have. They, and other thriving businesses, are constantly looking for new ways to embrace technology, keep up with their customers needs and adapt to their market. Here is a closer look at why it is so important that businesses are ready and willing to adapt. Read More